Hi, I’m Vera LaRee

Vera LaRee was born into a polygamist cult in Mexico in 1971, one of 57 children in a family with 11 wives. Raised in poverty and taught to silence her own power, she broke free and rebuilt her life from the ground up.

Today, Vera is a serial entrepreneur, published author, and transformational mentor. She founded one of the fastest-growing cleaning companies in the United States, reaching the top 1% of earners and earning recognition as an Inc. 5000 Founder. Now, she is the co-creator of Sophie, innovative software designed to help business owners run their companies without being chained to them.

At the heart of her mission is her signature process, the BF3 Method™, which empowers women to silence the inner critic, listen to their hearts, and create the life and business of their dreams. Whether through speaking, coaching, or her books, Vera shows women how to rise above fear, claim their freedom, and succeed on their own terms.

Her mantra is simple yet powerful: “Listen to your heart, not the bitch in your head.”™